In today's digital world, having a website for your business is essential. But, just having a nice-looking website isn't always enough to bring in customers and make your business grow. If you're wondering why your website isn't doing as well as you'd hoped, there's a good chance it's because there are some things that need fixing.
1. Thinking Your Website is Ready, But It's Not
Sometimes, business owners believe their website is good to go because it looks pretty. But, there's more to a successful website than just appearances. Your website might have some problems that you don't even know about, and these can make it frustrating for customers who visit.
2. Small Problems Can Add Up
Think of your online store like a big jigsaw puzzle . Each piece needs to fit just right for the whole picture to make sense. Sometimes, even small things like where buttons are placed or how they work can make people leave your website. It's like tiny drops of water that can fill a bucket. The following example illustrates several website issues that constitute significant errors.👇
Left: The category menu's navigation is challenging, deviating from user expectations and making product discovery less intuitive.
Middle: On larger mobile screens, the product name and price appear relatively small, affecting readability.
Right: The 'Add to cart' button lacks prominence, making it less noticeable and prone to being overlooked.
3. The Sign-Up Trap in online store
Allowing users to checkout as a guest is crucial, especially during their first interaction with a website or brand. Users often hesitate to share personal data during initial contact, leading to a potential 35% abandonment rate when forced to register. Guest checkout is typically faster than creating an account and ensures a smoother purchasing experience, reducing clicks and hassle.
These are just some examples of what can go wrong on websites. But don't worry; there's a way to fix them. At UXERS, we're experts at finding these issues and making websites work better in UX. We can figure out what's causing people to leave and make your website a place they want to stay.
Your Website Can Do Better
Remember, having a pretty website is nice, but it's even better when it's easy to use and helps your business. You don't have to figure it out on your own; we're here to help. Contact us today, and let's make your website the best it can be.
Invest in Your Website's Success
Don't let small issues turn away your potential customers. Invest in your website's success, and you'll see more people visiting and buying from you. It's like planting seeds that grow into a big harvest.
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